What is World Perfume, Inc.?

World Perfume, Inc. is a corporation headquartered in Carrollton, TX, which is just outside of Dallas. It is owned and operated by Johnny Whitworth and is a multi-level marketing scam.

Why do you speak out against World Perfume?

I've declared a personal vendetta against World Perfume because they manipulate people on a daily basis. They tell lies in order to line their pockets and they produce sub-standard products with which no one is satisfied. World Perfume is dangerous to this entire country, and someone needs to tell the truth.

How does World Perfume operate?

World Perfume operates through distribution centers, which are run by independent contractors. Each distribution center runs weekly ads in the local paper advertising "office" and "administrative" jobs in order to attract young and naive individuals. Once they have groups of people in their offices, they begin what they call a "training program". During this program, each of the distributors have to walk all over their city or town, trying to sell rendition (i.e. fake) perfume and cologne out of (their own) duffle bags. They are paid in cash at the end of the day if they manage to sell any bottles. After six weeks to six months of "training", the distributor has the option to open his or her own office (with their own money). The cycle continues.

Why do you say that it's a multi-level marketing scam?

Simple: because it is. A multi-level marketing scam can only operate until it runs itself out. World Perfume distribution centers only continue to make money as long as people answer their ads. Eventually, no one else will answer their ads, and they will have to move on. It isn't a stable business model, and they lie in order to get people to work for them.

What else do World Perfume distribution centers lie about?

The list is endless (look for more information in a later post). One of the big lies is that they tell their recruits that they have a business license that allows them to sell product on the streets. They have no such license, and if you are caught peddling perfume business-to-business, you can be given a ticket or taken to jail. It's happened, so don't think it can't happen to you.

Why are you writing about World Perfume on a blog?

Because they shut down my website, as they have done to others who wish to speak the truth.